Adexwrite

  Building and scaling a business in Nigeria can sometimes seem like a possibility reserved for only the elite, the wise, and the wealthy. But what if I tell you your undoings are the reason why your business isn't growing — hence the reason why you think only a small group of people have what it takes to build and scale a business to great heights? For what it is, the buzz and trends of social media have made us believe that for you to get more customers and improve sales — which is the heartbeat of a business, all you have to do is post consistently on social media. From observation, experience, and studies, I have found out that THIS IS WRONG. In this article, I outline, in my opinion, and based on research, the most common marketing mistakes that emerging and small businesses, and medium-scale businesses, make— and sadly, repeatedly. Let's dive in. Shall we?  1. Lack or shortage of identity content Imagine meeting a young man on the streets of Lekki phase 1, well dressed,...