Can’t find what to write? You’re not lacking Ideas — Here’s what you’re missing


Let's face it...

Writer’s block is a common term in the content world. You hear people say “I just don’t know what to write” or “I’m stuck” and they wave it off as writer’s block.




But here’s my take….

Writer’s block is not a lack of ideas. It’s mostly a struggle to continue writing a piece or articulate thoughts clearly. When it comes to generating ideas, there’s no scarcity. 


In fact, the real challenge is overabundance. So many ideas are flying around, we don’t know which to pick, what to start with, or how to develop it.



“How do you get content ideas?”

That’s one question I’ve had to answer a lot lately.

It usually comes from writers—beginners and even experienced ones who are stuck not because there’s nothing to write, but because they haven’t found a system that works for them.


So in this article, I’m sharing three of the best methods I’ve used to generate content ideas consistently, across blog posts, social media, and even when ghostwriting for others.

But before we get into that, let me tell you a quick story.



The day a laptop sticker inspired a full article



It was a sunny afternoon. I was seated among people my age when this tall, dark guy walked in and sat right in front of me.

He unzipped his bag, brought out his laptop, and got to work. Nothing special, until I saw a sticker on the back of his laptop.


It showed a fusion of Darwin’s theory of evolution and something like industrial revolution, one single sticker that sparked my curiosity.

I kept staring. Ideas started to form. A few minutes later, the phrase hit me:


“The being of man: A cognitive battle of spiritual belief and science.”


Boom.

That’s how I wrote an entire article, later published on Medium. Was it about evolution? Not really. But did the sticker spark a deeper concept in me? Absolutely.


This is what I mean when I say content ideas are everywhere, if only you know how to look.



So, how do you generate content ideas?




Here are my top 3 go-to methods:

1. Listen to nature and life around you

Look around you.

Seriously, look. Your environment, daily conversations, news, street chaos, even moments of silence…. Everything holds a story. Everything can be content.


Nature speaks. And if you learn to listen, it’ll give you endless inspiration.

But what if you write in a niche and can’t just spin random inspiration into content? No worries. That’s where tools come in.



2. Use keyword & topic research tools

While I love writing freely, I also understand that as a content writer, you’re not writing for yourself. You’re writing for someone who needs answers.


The internet processes over 255,600 search queries every single second. Someone, somewhere, needs information. Maybe even millions of people need something you can write.

Here are tools I swear by for idea generation:

  • Semrush – for competitive keyword analysis.

  • Answerthepublic – visual map of what people are asking online.

  • Ubersuggest – Neil Patel’s tool, simple and practical.

  • BuzzSumo – trending content in any niche.

  • Google trends – see what’s hot right now.


These tools give you not just inspiration, but direction. They show you what to write, how people are asking for it, and even how to rank for it.



3. Repurpose Existing Content (A.k.a “Steal Like a Creator”)

Haha... no, I’m not saying plagiarize.

I mean repurposing. Look at existing content, maybe a blog post, a YouTube video, a Twitter thread — and rework it for your audience or in your own style.


This method works beautifully when:

  1. You know your audience deeply.
  2. You add your own spin, perspective, or story.
  3. You know how to restructure content for different platforms (e.g., blog ➝ Twitter ➝ carousel post).


When done right, this isn’t copying, it’s multiplying the value of content. And if you add a touch of SEO knowledge, you’re golden.



You don’t have a shortage of ideas

The truth?

You don’t have a content idea problem.

You have a clarity and structure problem.


Ideas are everywhere. Your job is to listen, observe, research, and repurpose.

Whether you’re a new writer or you’ve been doing this for years, remember:

The more you train your mind to see ideas, the more they show up.

So, stop waiting for inspiration to strike.

Go out there and start collecting it intentionally.


Let’s keep the conversation going.


What’s your biggest challenge when it comes to content ideas?

Send me a DM—I’d love to help you find clarity.

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